SAP Gathers and Responds to Customer Feedback

The SAP Listens program in the Office of the Co-CEOs runs surveys and focus groups to hear customer concerns and act on their feedback.

Customers have been telling SAP what they need most: Simplification!  And SAP heard.

In response to customer feedback, SAP plans to simplify across three axes: The technology stack, the consumption of software, and the end-user experience.

Through this, SAP will help customers dramatically reduce their expenditures on hardware and services so customers can shift resources to drive business growth.

SAP plans to revise its business models to focus primarily on business outcomes and business value.  SAP will deliver industry-specific packaged services that include comprehensive and aligned operations management, delivery, and support.

To learn more, take a look at our SAP Corporate Profile.

To find information about other ways SAP has responded to customer feedback, visit the SAP Listens page in the SAP Service Market Place.

As the SAP User Group Community is a valuable channel for feedback about SAP´s solutions and services, SAP exchanges with User Groups regularly about the progress, action and results. As highly experienced and committed stakeholders, SAP encourages User Group members to participate in the SAP Listens surveys.

SAP’s next Direct Customer Relationship survey runs from May through June. The survey consists of only a few questions designed to measure customer experience with SAP and can be completed in a few minutes.

Customer feedback is carefully evaluated and actions are identified to improve relationships with customers and empower them to succeed.  If you receive an invitation, please participate.  To make sure you are included, please contact your SAP Account Executive directly or send an email to sap-listens@sap.com. 

To learn more about SAP Listens, please visit the official Q&A website.