SAP announces new suite of solutions to modernise CRM: C/4HANA

SAP have announced their latest suite of solutions, SAP C/4HANA, designed to modernise customer relationship management, which was announced during this year's SAPPHIRE NOW conference.

SAP C/4HANA is an integrated offering designed to modernise the sales-only focus of legacy CRM solutions. Following the completed acquisitions of market leaders Hybris, Gigya and CallidusCloud, SAP now ties together solutions to support all front-office functions, such as consumer data protection, marketing, commerce, sales and customer service.

The SAP C/4HANA portfolio includes SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Customer Data Cloud (including the acquired Gigya solutions) and SAP Sales Cloud (including the acquired CallidusCloud solutions). Additionally, SAP Sales Cloud unites the SAP Hybris Revenue Cloud solution and SAP Hybris Cloud for Customer (comprised of SAP Hybris Sales Cloud and SAP Hybris Service Cloud solutions).

These cloud solutions — formerly on the market under the SAP Hybris brand name — as well as SAP’s commerce and customer engagement organisation are now consolidated under the SAP Customer Experience business unit to support a consistent brand experience.

The new SAP C/4HANA suite will offer full integration with SAP’s business applications portfolio, led SAP S/4HANA. The combination of assets features new machine learning capabilities from SAP Leonardo as well as the new SAP HANA Data Management Suite, which enables companies to gain visibility and control of their highly distributed data.

At a glance - SAP C/4HANA delivers:

• An integrated suite of cloud solutions across front-office operations to enable back-end process flows
• A consistent foundation for all LoB solutions, a consistent user experiences across cloud solutions and a consistent data model based on consent-DRIVE profile compliant with GDPR
• An integrated set of use case-driven application of AI/machine learning to power new insights
• AN open, extensible platform to standardise, integrate and innovate on a modern microservices architecture
• Digital transformation tied to customer experience, reinventing CRM and customer experience

SAP Customer Experience: Discover SAP C/4HANA